Feb
19
2017

Best Ways to Prospect in Commercial Real Estate Today

The prospecting process in commercial real estate is a daily event or at least it should be for every salesperson. There are four ways to contact your prospects, and whilst I will explain of those four strategies here, only two of them are highly successful.

When you understand and appreciate the value of the two best prospecting methods, you can convert more commercial real estate business opportunity and listings in your local market. The other two methods in the main are a waste of time and effort.

So here are the four methods of prospecting that you can use. They can be mixed or combined as the case may be. As only two of them will be highly successful, I will define those two at the end of the article.

  1. Sending an e-mail to a prospect regards your services and commercial real estate activity is easy and convenient. Many agents do this on a regular daily basis. You can combine with the e-mail relevant attachments and information regards the local property market and property types available for sale or lease.
  2. The traditional direct mail approach still occurs today although less frequently. To send direct mail, you need to have the necessary contact details of the people concerned. Generic mail without personally addressed correspondence is a waste of time. If you are sending direct mail, make sure you understand the correct title and name of the relative person.
  3. The telephone is a very convenient method of contact when it comes to prospecting for new business. The rejection factor or ratio in cold calling activities is rather high although this should not put you off the process.
  4. Dropping into a business or a local address to introduce yourself as the commercial real estate expert should happen on a daily basis. You can do this on a street by street basis. Identify the local businesses in each street and then visit five of them each day. Leave your business card as part of the process. You ask them questions regards their property needs, or property usage, and if they are a tenant or an owner.

So, two of the above items are far more successful than the others. Most particularly they are the use of the telephone and dropping into the local businesses. These activities should occur daily as they will strengthen your market share very quickly.

It should be noted that the direct mail approach is still highly effective although you should always follow up the letter with a telephone call. Direct mail without follow-up is a waste of money.

The most convenient and yet less effective way of marketing today is the email process. Most business people get many emails on a daily basis and therefore will be inclined to delete unnecessary emails that are of general information. If you are going to implement the email process as part of your marketing model, make sure you have the consent of the person concerned so that you can personalise the process. As regularly as possible, make sure you follow the emails are up with a telephone call.

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Feb
18
2017

Discover Why Cheap Car Rentals Are the Best Option

Spending a great weekend or the year end with your family on a holiday trip is a great idea. Moreover, in order to ensure your non-stop holiday, you always need a car hire service. And what could be greater than to hire the cheap DIY car hire that would give you comfort as well as a hassle-free service. Instead of taking a tour bus or public transport, a car hire turns out to be a great help.

With their easy and simple booking process, you can instantly get your car booked in no time. And the best part is their amicable culture that makes your experience with such services memorable. Whenever we want to hire a car, we always look for the best and economical package that suits our budget and does not burn a hole in the pocket.

Most amazingly, many such car hire services provide numerous options with their efficient services and facilities. Their friendly staff also helps you to get the best value in car hire. Suiting every need, their variety of cars and vehicles gives you ample options and leeway to get what you want. Ranging from budget cars to luxury cars, they present their entire options to give you the best they can.

Be it any climate or place, they help you to get there as comfortably as you want. For harsh seasons, they have the facility of suitable cars to accommodate your luggage and your entire family in a single vehicle. They provide child safety features for your babies. They make your trip pleasant in hot regions with their air conditioned cars. And if you are in the mood to have fun, you can also go for open-top cars.

They also provide you with their skillful and professional drivers. But if you feel no need of driver and want to drive on your own, they also provide such facility for your total convenience. You can drive to any part of Australia by fixing your deal with the most desirable and best car hire service. You can visit their site, browse their cars and prices, look for the conditions with safety and take your quote.

More optimally, you can trace your destination and decide the car and price according to the kilometers. The clear cut information and services allows you to have tension free trip and prevent any such confusion that could incur more payment.

Hence, whether you decide to move to a place for an hour, a day or a week, you can rely on the efficient service of this remarkable brand. Give your family the uninterrupted journey of joy with extraordinary services from the most popular name in the Australia.

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Feb
18
2017

Minimizing Internet Marketing Risks

How well you understand internet marketing risks will make or break you.

Despite rumors of all of the easy internet riches that await the entrepreneur, instant millionaires and DOT-COM legends, there is also a genuine ugliness to the web. Unknown to newcomers, the internet is not safe, and to the unprepared it can be outright dangerous. As an analogy, let us consider a fictitious hero facing peril, escaping danger and winning the day in the end. It makes for an exciting story, but in reality we should stick with the “safe and boring.”

People ARE out to get you on the internet. If you are not careful they can, and will, take your money and run. Deceit can come from both small and big internet businesses alike.

The first part of setting up any Internet marketing campaign is to sign a marketing agreement or contract. You will be legally bound to the terms and conditions of the agreement. If you are not careful, you may be legally bound to a disaster. Most importantly, do not risk more than you can afford to lose.

“During the start-up days of my company, a PPC marketing contract was created with a Tier 2 PPC search engine company. The contract reserved key-word based search engine traffic to the websites I was interested in marketing. Everything was laid out in black and white – or so I though. Unfortunately through purposeful trickery on the part of search engine, and my hastily signed marketing agreement, this search engine socked us for thousands of dollars of unplanned expenses. Buried within the contract, they claimed that it could over-deliverdouble the amount of web traffic indicated. One simple line stated Campaign $15,000 -double’. When my campaign came due at the end of the month, the bill was for $30,000. The salesman did not inform me that the campaign would be doubled, there was no definition or explanation of what ‘-double’ meant, and I did not look closely enough at the contract to notice or ask what it was there for. I of course refused to pay ‘double’ and they immediately threatened with legal action. It was a mess.”

You must carefully read and scrutinize every word of your contracts. If you don’t understand everything clearly, then have it cleared up before signing. Below are other fundamentals in minimizing the internet marketing risks embedded within a contract.

Minimizing Contract Obligation Risks:

  • Minimize Contract Duration – Approach every contract and agreement as if something could go wrong. Limit your risk and have a way out if things turn ugly. One critical step is to minimize the length of every contract. Most companies want you to sign a long-term agreement lasting 1-2 years. Don’t fall for it. Negotiate the shortest length of contract possible by asking for reduced obligation, such as 3 months or 6 months. If the campaign goes well, your vendor will be more than happy to renew, but if it does not you will need a quick way out.
  • Performance Based Services – One miracle of the internet is the allowance of “Performance-Based” marketing campaigns, where you only pay the advertiser when a sale or request is generated for you. Hence, you don’t pay unless you receive a business acquisition. Many internet marketing companies allow performance based marketing campaigns, so seek these companies out first. Purchasing internet media, such as impressions, emails distributed, sponsorships, etc., are all a gamble and the odds are against you. There are exceptions of course, but wherever possible, implement campaigns where you pay only after you get what you want.
  • Minimize internet marketing risk by minimizing the campaign size – Every salesman will want a giant obligation from you. Don’t be oversold, you must understand that there is a good chance that any campaign can fail and you will need to minimize your financial risks and obligations. Approach every campaign as a “minimum sized test” and if all goes well then you can expand the campaign the next go-around. Why obligate you and your company for a large campaign, when a smaller campaign will do just as well? As your relationship and trust level grows, then you may consider a high-scaled commitment.
  • Sharing Marketing Resources – Not every company can or is willing to make the pre-payments necessary to launch a large marketing campaign. You may also find yourself in a situation where more leads or sales are coming in than you can handle. These issues can be resolved by finding a buddy. There are other companies out there just like you, doing the same thing and operating with a similar budget. Consider joining resources with another company or friend and launch a campaign cooperatively. Pool your resources and spread the costs and internet marketing risks. By working cooperatively, you can engage in internet marketing resources that would otherwise be unreachable.
  • Identifying Online Fraud – Fraud happens, and it is common. Fraud can range from a tiny and almost unnoticeable incident on through to a glaring unmistakable disaster. Fraud is prevalent when dealing with performance based campaigns, but it can happen with other internet marketing techniques as well. Learning to identify fraud before it becomes serious is vital. Fraud generally affects the sales lead industry more than the retail industry, but both are susceptible. Your first line of defense is through your website, where fraudulent activities can often be detected. For example, a performance-based sales lead generation campaign may receive a lead with a Texas phone number, a Colorado zip code and a reported State of residence as Georgia. Your website must be smart enough to detect these inaccuracies.

Fraud Identification and Prevention Tips:

  • Does the information provided make geographical sense? Can someone with a Texas phone number live in Georgia? Is someone opening up a phone book and generating a fake sales lead that you have to pay for? Reduce your internet marketing risk by focusing on an elaborate lead validation script within your website.
  • Every person who navigates the web is doing so with a unique and identifiable IP address. If you receive multiple sales leads, each lead should come with its own IP address. If you are receiving many leads from the same IP address, then there is fraud. Your website designer should be able to track the IP address of every individual who is generating a lead on your website. If they can’t, then get a new designer or find help if you are designing your own website.
  • For retail sales, does the name of the credit card match the name of the person who is making the purchase? Allow zero tolerance when credit card information does not match contact information. Make a follow-up phone call for international orders, as international internet business is plagued with fraud and is a large source for internet marketing risk.
  • Spot-check your leads and retail sales sources. Periodically call the person who generated the acquisition. Make any excuse you can, such as a “customer satisfaction survey.”
  • If a lead or retail sale fails your validation process, and you suspect fraud, DO NOT tell the lead generation provider “why” validation failed. Telling a fraud why validation failed is the same as providing them instructions on how to cheat you next time. If you are uncertain if your data is fraudulent, then verify the lead information manually, and ask if their request was genuine. An example would be when you receive that sales lead with a Texas phone number and they state that they live in Georgia. Your website should NOT say “sorry, but the State and phone number reported do not match.” A fraud will just click the “back” button, correct the mistake, and try again. Rather, just accept the lead and pretend everything went okay, but do not give sales credit for the fradulent lead that was generated. Record the IP address of the fraudulent lead, and block that IP from being able to generate a lead ever again. The fraud will not gain information about how to foil you next time.

Importance of Campaign Tracking and Traffic Analytics
Campaign Tracking plays a direct role with respect to minimizing internet marketing risk. Web tracking is your key in determining which advertising campaigns work and which do not. Be sure to implement web tracking in a manner that each advertising source can be individually monitored so that the poor performing campaigns can be weeded out. Powerful web tracking resources can be implemented for free with useful tools such as Google Analytics, or in great detail through professional paid tracking accounts.

Don’t Let Your Guard Down
Internet marketing can be volatile. What is working and generating sales today may be broken tomorrow. It is common for an effective marketing resource to become non-productive despite its prior successes. It is so common in fact, that the chance of you losing a viable internet marketing resource is probable, or even eminent. SEO may inexplicably fail and all associated sales cease virtually overnight. Your offer may become “old” and over-saturated across Affiliate Networks or your audience. A competitor may wedge you out, or dilute the market with their advertising. Vendors who were once effective may start sending you junk, or sales lead sources may decline leaving your phones too quiet for comfort. A myriad of unexpected internet marketing failures can and will happen, and you must be prepared to compensate. Whenever you become highly dependent on only one marketing channel, you are at risk. To combat this crisis, be sure to have a backup plan. Qualify multiple vendors or traffic sources and be ready to make the switch on short notice. If you don’t have a backup plan, you may panic due to your sudden loss in business and make hasty and inappropriate decisions that only worsen your situation, and expose you to increased internet marketing risk.

Keep on the defense with regard to internet marketing risk, and don’t be naive toward hostile intentions against you. Knowledge and preparation will significantly minimize your risks. With a good defense and knowledge of what is out there, you can shrug off lurking internet dangers or avoid them altogether. What remains is the marketing miracle of the internet.

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Feb
17
2017

3 Quick Cash Loan Myths Exposed

If you are considering a Quick cash loan (payday loan, fast cash loan, payday advance etc…) to get you through a tough financial time, you may be making a smart decision. Despite the ridiculously high APR that loan providers charge, a payday loan is many times a lower cost option than paying fees stemming from bounced checks, credit card late fees, re-connect fees etc…

Here are 3 myths that are commonly and erroneously associated with a payday advance loan.

MYTH: Quick Cash Loan providers charge outrageous rates

TRUTH: You’ve got to compare. A payday loan is typically cheaper than other customer alternatives.

Here’s a scenario: Did you forget you didn’t have any cash in your checking account but bought stuff anyway with your debit card? Maybe you did that 4 times in one day.

It’s amazing how we can lose track of our finances, but we all do it..

Guess what…

Each occurrence just cost you $35 in NSF fees from your bank. Those 4 withdrawals of $10 just cost you $140 dollars in fees! Ouch! The cost of borrowing $100 from a payday cash loan provider is $15 – $20 per $100. The APR on this transaction is 391%, which seems sky high but compared to the overdraft fees at your bank it makes good sense.

The remedy here is if you know you’re going to be short of cash but need to use checks or debit card, weigh the costs. It may be better to set up a fast cash account and use it only when you know you’ll be potentially incurring late fees.

MYTH: Quick cash loans always create a spiral of debt for the customer

TRUTH:Most users are responsible borrowers and have no trouble managing the short payback period.

These loans are short term solutions and most borrowers realize the danger of being over extended. About 60% are one time users – meaning they don’t renew the loan or have to extend the payback period.

Studies have also revealed that:

66% of payday loan users utilize the service to cover only unexpected expenses

34% use payday advance loans for a planned expense

70% of fast cash loan users only use the service 1 time per month.

MYTH: Emergency loans prey on unsuspecting customers

TRUTH: There are solid laws in place to protect customers from being taken advantage of.

The overwhelming popularity of these loans as a discreet and dignified way to solve temporary cash flow problems speaks for itself.

70% utilize fast cash loans because of the convenience (fast, easiest…)

96% are fully aware of the charges they will incur. Most state they were quoted the fee as an APR. Most believe that quick cash loans are useful ( 92%) and only about 12% state they were dissatisfied with the service.

Also, 33 states and D.C. provide balanced, responsible regulation of payday advance companies.

Summary

Why not consider a quick cash loan when you know you are going to be short on cash and will face fines or fees? As a temporary solution you may save a lot of money despite the high APR. It’s easy to find a reputable quick payday loan provider (see links below) and set up and approval takes only minutes.

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Feb
17
2017

Enjoy your Devon holiday in a luxury cottage

The charming county of Devon is the ideal place to spend a vacation, whether it is a weekend getaway for a couple, family or friends. The wealth of diversity offered in Devon is unrivalled in England – there is so much to do here whether you wish to ramble through nature’s creations or indulge in more active sport. The list of attractions in Devon is endless, which is why visitors can never get enough of the place, and return to Devon time after time.

If you are a beach and water sports fanatic, Devon is ideal for you. There are so many beaches to list, but here are a few. Blackpool Sands has a Blue Flag award for cleanliness and provides breathtaking views; Slapton Sands has a great car park and is dog friendly; Bantham Beach is one of the best sandy beaches in Devon and is perfect for sandcastle making.

Devon also has several famous Rivers – River Dart is one of the most popular and is referred to as the ‘most beautiful river in England’. Here you can enjoy fishing and the scenery while going on a boat ride. There are numerous sporting activities for enthusiasts in Devon – the most popular include fishing, horse riding and golf.

If you prefer visiting historic towns and sites, then Devon has so much in store for you. Historic towns include Totnes, Ashburton, Dartmouth, Salcombe, Exeter and Plymouth to name a few. These towns have fascinating old buildings, houses, castles and gardens. Some of the most visited properties in Devon include Dartington Hall, Buckland Abbey, Castle Drogo, RHS Rosemoor Gardens and Saltram House.

There are several types of accommodation available in Devon.

From hotels to cottages, bed and breakfast establishments to apartments, camping to caravans, the options are numerous. A stay in a luxury cottage in Devon is one of the many ways that one can enjoy Devon, and guarantees that your holiday will be perfect.

Self catering luxury cottages in Devon are ideally located either close to the coast or else in the beautiful countryside. Either way, you can enjoy Devon in style. Cottages come with bedrooms and bathrooms which are comfortable and well equipped and come complete with kitchen, living room and dining room furniture. Typical luxury cottages in Devon come with several facilities such as TV/DVD players, washer/dryer, full cooker, fridge, freezer, dishwasher, garden furniture and sun umbrellas.

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